Brand Design

Logo and Business Card

2023, 2024

Tools

Adobe Creative Suite, Illustrator, Ideation

Project Overview

I was commissioned to design logos and business cards for the United Nations Peace Village and Raqia.
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My primary responsibilities included creating logos and business cards. While I wasn’t a graphic design expert, collaborating with organizations to brainstorm and execute ideas allowed me to explore each brand's values and understand how to build a cohesive brand image effectively.

Raqia / Concept

About Raqia

Raqia (רָקִ֫יעַ) is a Hebrew term from the Bible meaning "something spread out" or "expanded." It is used to describe the heavens or firmament, especially in Genesis 1, where it refers to the expanse separating the waters above from those below during creation.

Like the Hebrew word "Raqia," which means something expanded, Raqia seeks to transcend physical boundaries in connection. Specifically, through the Crestron® remote conferencing systems, Raqia help businesses overcome the constraints of time and location, enabling seamless global collaboration.

Logo design

The Raqia logo simply visualizes the waters above and below the firmament, as described in the creation story, and is designed using wave patterns that evoke the imagery of water. This organic logo symbolizes seamless connectivity, much like the continuous flow of water without interruption.

Branding

Versatile logo design

The logo was created in three different styles: symbol mark, vertical, and horizontal. These three versions of the logo are designed to be adaptable for various situations.

Logo guideline and Isolation area

The carefully designed logo guidelines and area of isolation play a crucial role in maintaining brand identity across any application.

Achieving visual balance

The kerning has been adjusted to ensure visual balance and consistency in the logo design. Without relying on numerical pixels, a more complete and balanced logo has been created visually.

Color design

By blending #0b21d2 and #0965d3 into a gradient, we achieved a three-dimensional, trustworthy logo. This blue color combination embodies Raqia's commitment to fostering corporate trust and an unbroken sense of connectivity.

Business card design

The front side of the business card effectively conveys the brand identity within a simple layout, while the back side features only the logo, resulting in a clear and intuitive design.

Employee ID card

The badge design features a subtle blue color symbolizing Raqia, harmonizing with the logo. To prevent barcode scanning issues, a duplicate barcode is included on the back, and the company address is added to facilitate easy recovery in case of loss.

UN peace village / concept

About United Nations Peace Village

United Nations Peace Village (UN Peace Village) is a nonprofit foundation that operates under the slogan “We Go Together!” (Commemoration, Memory, Thanks). It is dedicated to honoring the noble sacrifices of war veterans and providing them with support.

*The photos were taken from the UNPV activity website.

Logo design

The logo merges a dove, a symbol of peace, with the shape of the letter “V” to represent “Village.” It expresses gratitude for the peace we enjoy today—made possible by the noble sacrifices of war veterans—and embodies our resolve never to forget their sacrifice.

Branding

Versatile logo design

The symbol mark, vertical, and horizontal logo versions are designed with a combination of English and Korean to be adaptable to various situations. This design takes into account that the UN(United Nations) is primarily focused on international activities.

Logo guideline

The meticulously crafted guidelines are ratio-based rather than pixel-based, ensuring a consistent brand identity under any usage conditions. These guidelines are essential for maintaining visual cohesion and brand recognition, helping to preserve design clarity across all forms of application.

Area of isolation

The Isolation Area is designed to accommodate the ideal margins for each version of the logo. By adhering to these guidelines, combining images and text with the logo preserves visual hierarchy and results in a stable, cohesive design.

Color design: Symbol of peace

By incorporating #24acff to symbolize a dove soaring in the sky and #89D83D, the color of laurel leaves, to represent nature and peace, this design further underscores the UN Peace Village’s mission of pursuing peace.

Vertical business card design

The business card is designed in a vertical format, adding a distinctive visual appeal and improving readability so key information can be easily identified at a glance.

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