Budgetty is a smart wallet that helps young users build healthier credit card spending habits through subtle behavioral nudges.
My Contributions
Planned the idea and concept for Budgetty and designed the product and its interaction methods.
Inspiration
The hidden costs of credit card convenience
In the United States, 81% of shoppers use cards highlighting the convenience they offer. Credit card use significantly reduces the pain of spending, which is otherwise triggered by the activation of the brain’s 'Insula' when paying with cash. As a result, individuals tend to spend more when using credit cards.
Just as paying with cash makes users physically aware of money leaving their hands, Budgetty enables users to both see and feel their budget shrinking in real time. This tangible feedback promotes more intuitive and effective financial decisions.
User Journey with Budgetty
#1 Congnition
The user slips their hand into their pocket and feels Budgetty. Its thickness acts as a subtle cue, reminding them to check their daily balance.
#2 Contemplation
The user becomes aware of their current balance and begins to consider whether the purchase is necessary.
#3 Decision
The user decides whether to spend, making more cautious and informed choices based on their available balance.
Interface Design
Bridging Digital and Analog
Budgetty combines the advantages of both digital and analog design. Users can view and edit information through the screen, while the analog interactions allow them to easily feel and manage their assets.
Intuitive Interface
Budgetty uses intuitive analog inputs — rotation and pressing. This allowing users to navigate settings easily while minimizing accidental touchscreen inputs in their pockets. The interface is designed for clarity and ease of use.
Content-focused screen UI
Budgetty is designed for clarity and efficiency, leveraging E-ink technology for low power consumption and high readability. Its interface relies on high-contrast visuals and remains intuitive even without the use of color.
hardware Design
Ergonomic design
Inspired by products we carry every day, Budgetty is designed to be small enough to fit in a pocket while providing a comfortable and stable grip in the hand.
Environment resistant
Budgetty is a device that needs to be carried at all times. To ensure convenience and reliability, Budgetty aims for wireless charging without a separate charging port, thereby preventing malfunctions and breakdowns in any situation.
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